Brand identity

The brand is going to be promoted in retail stores, hypermarkets as well as online through social media.  So far organic products available in the market are either very expensive or almost out of reach for medium or lower medium class. The brand is targeting a class of families and individuals who are in the earning bracket of 5 lakhs to 22 lakhs. The brand is going to stand out for the people who do not have time to devote for their health and feel exhausted.